IDC.com - Primary Cloud Research

Carve Out Your Share of the $554B Cloud Market with IDC's New Cloud Primary Research

IDC Cloud Primary Research

Surveying thousands of customers, developers & suppliers on a quarterly and annual basis

IDC's cloud primary research provides customers with a complete understanding of their buyers and consumers of cloud products and services across the entire cloud ecosystem.

Extending beyond the enterprise, this research delves into developer and service provider trends with large sample sizes that allow us to go deep in areas within cloud including software as a service (SaaS), infrastructure as a service (IaaS), platform as a service (PaaS), and managed cloud.

This turnkey solution for voice of the customer research surveys thousands of cloud customers, developers and cloud suppliers on a quarterly and annual basis, digging deeply into enterprise IT buying behaviors, vendor assessments, and technology adoption.

Cloud ecosystem

Getting Inside the Mind of the Buyer

IDC's five Cloud BuyerViews provide deep insight into how enterprises are integrating cloud services as part of their IT delivery, and offer customers rolling, actionable deliverables including direct access to survey data and analysis, hot topic focus reports, and live analyst webinars.


IDC's Service Provider Pulse provides quarterly insights into the requirements of cloud service providers via a global proprietary panel that spans the entire ecosystem of tens of thousands of providers. This research is a deep-dive into evolving business models, emerging product and service offerings, and providers' own investments in technology.

Research Overview

IDC's CloudView research includes a global web survey of 6,000 IT decision makers, developers and line of business professionals across more than 35 industries, four regions, and 31 countries.

Coverage
  • Adoption by public, private and industry clouds
  • Customer maturity and cloud journey
  • Relative spend by cloud type
  • Overall cloud drivers
  • Link to business goals
  • Overall vendor NPS scores
Research Overview

IDC's SaaSView research includes a global web survey of 3,000 IT decision makers, developers and line of business professionals across major industries and four regions.

Coverage
  • Key SaaS workloads
  • Vendor selection process
  • Vendor assessments
  • Drivers and inhibitors
  • Key decision-making process
  • Partnerships for creating a total SaaS solution
Research Overview

IDC's IaaSView research includes a global web survey of 1,500 IT decision makers, across major industries and four regions.

Coverage
  • Hybrid/multi-cloud
  • Impact on market adjacencies; serverless computing, containers, cognitive, IoT, blockchain, mobility and analytics
  • Current usage of IaaS cloud services
  • Top drivers and inhibitors to services
  • IaaS workloads
  • SLA expectations
  • Vendor assessments
Research Overview

IDC's PaaSView and the Developer research includes a global web survey of 2,500 developers and development managers across major industries and four regions.

Coverage
  • Deep dive on enterprise developer adoption of PaaS and DevOps capabilities
  • Languages in use
  • Workloads under development
  • Deployment models, style and location
  • Application packaging and configuration techniques
Research Overview

IDC's Managed CloudView research includes a global web survey of 1,500 IT decision makers across major industries and four regions.

Coverage
  • Key product and service selection & usage across infrastructure and applications for managed services with embedded professional services for cloud readiness
  • Focus on security, machine learning/AI services
  • Top drivers and inhibitors to services
  • Workloads and service requirements
  • Partnerships with public providers and sell-thru
  • Preferred bundling, contracting & pricing options
  • Modernization approaches
Panel Overview IDC has identified tens of thousands of service providers across the broad ecosystem to survey on their ever-changing business goals, product & service offerings and their own IT investment plans.

This Panel delivers quarterly insights that help customers target the market more effectively, improve sales strategies and develop new solutions so that they can grow their revenues and market share.
IDC’s Service Provider Panel includes:
  • Cloud Technology Providers
  • Cloud Service Providers
  • Cloud Resale Partners

Overall Business & Product Trends Covered
  • Business goals/plans
  • Business transition
  • Product and services offerings
  • Impacts on infrastructure/IT investments
  • Partnering opportunities
  • Cloud service provider customer needs and wants
  • Profit pools
  • Key metrics

Cloud computing will continue to dominate and transform enterprise computing for years to come.

Learn more about how IDC's leading-edge cloud primary research can transform you organization by contacting your IDC Account Representative or click the button below.



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