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Jan 2018 - IDC PeerScape - Doc # AP40434416

IDC PeerScape: O2O Marketing Practices for Cross-Channel Customer Journeys

By: Lawrence CheokSenior Research Manager, Daniel-Zoe JimenezResearch Director Digital Transformation and Big Data/Analytics

Table of Contents

IDC PeerScape Figure

Figure: IDC PeerScape: O2O Marketing Practices for Cross-Channel Customer Journeys

Executive Summary

Peer Insights

Practice 1: Establish One Customer Experience Leader to Drive a Single Brand Experience

Challenge

Example

Guidance

Practice 2: Develop Dynamic Customer Journey Maps

Challenge

Example

Guidance

Practice 3: Develop Integrated Campaigns Around Customer Journeys

Challenge

Example

Guidance

Practice 4: Establish a Single Customer View to Drive Timely, Relevant Engagements

Challenge

Example

Guidance

Learn more

Related Research

Content


Related Links