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Mar 2018 - IDC Perspective - Doc # AP43454017

Mobile Loyalty, Trends, and Practices in Asia/Pacific

By: Jaideep Thyagarajan, Vijay Sarathi GollapalliResearch Manager, Mandeep Kumari

Table of Contents

Executive Snapshot

Figure: Executive Snapshot: Mobile Loyalty, Trends, and Practices in Asia/Pacific

Situation Overview

Partnerships and Alliances

Figure: Types of Partnerships for Building a Loyalty Programme

Table: Different Attributes of Each Partnership

1. In-House-Built

Table: In-House-Built Loyalty Programme Example

2. Outsourced Standalone Loyalty Programmes

Table: Outsourced Standalone Loyalty Programme Example

3. Coalition Loyalty Programmes

Table: Coalition Loyalty Programme Example

4. Cross-Brand Loyalty Programmes

Table: Cross-Brand Loyalty Programme Example

Other Vendor Examples

Coalition Loyalty Programmes

Table: Vendor 1

Cross-Brand Loyalty Programmes

Table: Vendor 2

Table: Vendor 3

Table: Vendor 4

Trends and Drivers for Mobile Loyalty

Table: Trends and Drivers

Market Strategies

Figure: Market Strategy Model for Building Effective Loyalty Programmes

Drive Footfall

Collect and Analyse Data

Reward and Retain

Drive Brand Loyalty

Essential Guidance

Advice for the Technology Buyer

Keep Loyalty Programmes Simple, Easy to Use, and Accessible Across Channels

Start with the Simplest Available Technology

Ensure Security

Learn More

Related Research



Related Links