TECH SUPPLIER Jun 2019 - Market Perspective - Doc # AP44082418

Partner Transitioning to Transformation Phase III: Building an Incubation Business

By: Nigel ParsonsResearch Director, APeJ Partner Programs

Table of Contents

Executive Snapshot

Figure: Executive Snapshot: Building an Incubation Business

New Market Developments and Dynamics

Precursors to Building an Incubation Market

Situation Overview

A First Step: Recognizing How Your Customers Value Your Relationship

Figure: Customer Perception Matrix

Figure: Key Stages of Building an Incubation Business

Stage 1: Discovery Stages

Asset Discovery

Employee Perception Matrix

Figure: Employee Perception Matrix

Stop Giving It Away for Free/No More "Mr. Nice Guy"

Organizational Phases

The Zero-Employee Firm

Stage 2: Internally Transform

Better to Be Fast Rather Than Slow
Marketing
Intellectual Asset Development

Stage 3: What to Offer?

What Not to Offer

Stage 4: Review and Improve

Figure: ZEF Foundations
Automation of Operations
Hiring Staff with the "Right Stuff"
Digitally Born
Commit to the Long View

Next Steps

Advice for the vendor, distributor, partner, and incubator

Learn More

Related Research

Synopsis

Content


Related Links