Table of Contents
Figure: Executive Snapshot: Building an Incubation Business
New Market Developments and Dynamics
Precursors to Building an Incubation Market
A First Step: Recognizing How Your Customers Value Your Relationship
Figure: Customer Perception Matrix
Figure: Key Stages of Building an Incubation Business
Stage 1: Discovery Stages
Employee Perception Matrix
Figure: Employee Perception Matrix
Stop Giving It Away for Free/No More "Mr. Nice Guy"
The Zero-Employee Firm
Stage 2: Internally Transform
Better to Be Fast Rather Than Slow
Intellectual Asset Development
Stage 3: What to Offer?
What Not to Offer
Stage 4: Review and Improve
Figure: ZEF Foundations
Automation of Operations
Hiring Staff with the "Right Stuff"
Commit to the Long View
Advice for the vendor, distributor, partner, and incubator