TECH BUYER Apr 2020 - IDC Perspective - Doc # AP44626419

Direct to Consumer Channel Will Shape the Future of Connected Retail in Asia/Pacific (Excluding Japan)

By: Rameez Maniar, Mathew Kuriakose

Table of Contents

Executive Snapshot

Figure: Executive Summary: Direct to Consumer Channel Will Shape the Future of Connected Retail in Asia/Pacific (Excluding Japan)

Situation Overview

What Is Direct to Consumer, and Why Is It Game-Changing?

Figure: Direct to Consumer Benefits to Brands/Retailers

Making the Direct to Consumer Case for Omni-Shoppers

The Experiential Retail Journey: Bespoke Engagement and Immersive Experiences

Figure: The Three Cs of Customer Experience and Engagement

Digital Transformation: Tech That Shapes the Direct to Consumer Framework

Technology Executors for Online Channels

Technology Executors for Offline Channels

Technology Executors Common for Online and Offline Stores

Figure: Technology Executers for Online and Offline Stores

Technology Enablers

Table: Relevant Use Cases to Consider Before Going Direct to Consumer

Advice for the Technology Buyer

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Related Research

Synopsis

Content


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