TECH SUPPLIER Sep 2022 - Market Note - Doc # AP49620722

Salesforce Debuts Marketing Cloud Engagement on Hyperforce in India

By:

Neha Gupta
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Table of Contents

Executive Snapshot

Figure: Executive Snapshot: Salesforce Debuts Marketing Cloud Engagement on Hyperforce in India

In This Market Note

Salesforce's Marketing Cloud Engagement on Hyperforce Announcement Highlights

What Is Marketing Cloud?

What Is Hyperforce?

IDC's Point of View

Table: India Marketing Campaign Management Software Market, 2020–2026

Drivers and Inhibitors

Drivers

Digital First/Digital Only

Customer Experience and Connected Front Office

AI/ML and Real-Time Analytics

Personalization and Privacy

Inhibitors

COVID-19 Pandemic, Geopolitical Tensions, and Supply Chain Disruptions

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Synopsis

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