Table of Contents
Figure: Executive Snapshot: Salesforce Debuts Marketing Cloud Engagement on Hyperforce in India
In This Market Note
Salesforce's Marketing Cloud Engagement on Hyperforce Announcement Highlights
What Is Marketing Cloud?
What Is Hyperforce?
IDC's Point of View
Table: India Marketing Campaign Management Software Market, 2020–2026
Drivers and Inhibitors
Digital First/Digital Only
Customer Experience and Connected Front Office
AI/ML and Real-Time Analytics
Personalization and Privacy
COVID-19 Pandemic, Geopolitical Tensions, and Supply Chain Disruptions