TECH SUPPLIER Jun 2021 - Market Perspective - Doc # EUR144658619

Mobile Services: Trends in Service Pricing and Packaging

By: Dusanka RadonicicSenior Research Analyst, Telecoms & Networking

Table of Contents

Executive Snapshot

Figure: Executive Snapshot: Trends in Service Pricing and Packaging

New Market Developments and Dynamics

Regulatory Frameworks Influence Pricing Strategies

Impact of COVID-19 on Telecom Services

Figure: Europe Annual Mobile Voice Traffic (Millions of Minutes)

Market Strategies


Flat-Rate Tariffs

Figure: Europe Annual Mobile Data Traffic (PB)

5G Packaging: Moving from Premium to Speed-Based Pricing

Bundling of Services and/or Targeted Customer Groups

Value Tariffs by Sub-Brands

Green Messaging

Advice for service providers

Promote Differentiated Customer Experience

Simplify Proposals

Offer More for More

Avoid Price Wars and One-Size-Fits-All Pricing

Include a Sustainability Proposition

Learn More

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