TECH SUPPLIER May 2022 - Market Note - Doc # EUR146452720

Adobe Leverages its Customer Journey and CDP Plays

By:

Gerry Brown
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,
Van Valdez
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Table of Contents

Executive Snapshot

Figure: Executive Snapshot: Achieving Personalization at Scale

In This Market Note

IDC's Point of View

Personalization at Scale: Why Now?

Modular Build, Multiple Access Points

Figure: Adobe Experience Cloud Architecture

Real-Time Data Unification, Decisioning, and Journey Optimization

Enhancing the Experience Outside and In

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Related Research

Synopsis

Content


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