target audience: TECH BUYER  Publication date: Jul 2022 - Document type: IDC PeerScape - Doc  Document number: # EUR146453121

IDC PeerScape: Customer Adventure Practices for Unlocking Loyalty and Long-Term Value

By: 

  • Gerry Brown
  • Van Valdez
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Content

List of Figures



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Table of Contents


  • IDC PeerScape Figure

    • Figure: IDC PeerScape: Customer Adventures — Practices to Unlock Loyalty and Long-Term Value

  • Executive Summary

  • Peer Insights

    • Practice 1: Create Gamified Experiences to Increase Customers' Discovery of Your Wider Proposition

    • Challenge

    • Examples

    • Marvel Entertainment

    • Sephora

    • Guidance

    • Practice 2: Deliver Personalized Physical Experiences Enhanced by New Digital Innovations

    • Challenge

    • Examples

    • Heathrow Airport

    • O2 Germany

    • Guidance

    • Practice 3: Segment Customers by Engagement Level and Design Experiences to Promote Them Up the Engagement Ladder

    • Challenge

    • Example

    • Silverstone

    • Guidance