Table of Contents
Figure: Executive Snapshot: Reigniting Growth with Digital Business Models — The Monetization Cube
Figure: Top Drivers of Business Change for European CEOs
What is a Digital Business Model?
Figure: Osterwalder's Business Model Canvas
How to Change: The Four Strategies for a Digital Business Model
Figure: Four Strategies for Business Model Innovation
Why Are New Business Models so Important Now?
What Forces can Hinder Change?
Focus on the Revenue Engine: The Monetization Cube
Figure: IDC's Monetization Cube
Making Money from Digital Transformation Is Directly Correlated to Maturity
Figure: European Adoption of Digital Monetization Models
Implications for the Technology Architecture
Key Jobs to be Done for the Technology Architecture
Key Success Factors from a Technology Perspective
Implications from an Organizational Standpoint
Inside the Digital Dream Team: Who Is Driving Change?
Figure: Top CXOs in Charge of Signing Off New European DX Initiatives
Key Success Factors from an Organizational Perspective
In-Depth Analysis: The Zalando Case Study
The Zalando Monetization Cube
Figure: Zalando's Monetization Cube
Customer Experience and Partners' Integration Are Crucial for the Technology Architecture
A Tech Organization with an Agile Structure
Advice for the Technology Buyer