CRM for Industrial Manufacturing

Executive Snapshot

• Figure: CRM for Industrial Manufacturing

New Market Developments and Dynamics

• CRM Trends in Manufacturing

• Catering to Manufacturing-Specific Workflows and Integrations Is Crucial for CRM Implementations

• Manufacturers can Benefit from Integrating Various CRM Applications

• A Comprehensive Set of Functionalities Must Be Balanced with Simplicity in Deployment

• CRM Applications Are Evolving to Cater to New Manufacturing Revenue and Business Models

• Generative AI Transforms Transaction-Based Interactions into Intelligent Ones

• Figure: CRM Adoption in Manufacturing

• CRM for Manufacturing

• Figure: The Manufacturing CRM Platform

• Benefits for Manufacturers

• Figure: Manufacturers' Key Initiatives to Drive Product and Service Innovation

Advice for the Technology Supplier

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• Related Research

• Synopsis