TECH SUPPLIER Oct 2019 - Market Forecast - Doc # JPE44019619

Japan Customer Relationship Management Applications Forecast, 2019−2023

By: Takashi ManabeGroup Director, Software & Security / IT Spending, IDC Japan

Table of Contents

List of Attachments

IDC Market Forecast Figure

Figure: Japan CRM Applications Market Revenue Snapshot

Executive Summary

ADVICE FOR TECHNOLOGY SUPPLIERS

Market Forecast

Japan CRM Applications Market Taxonomy 2019

Table: CRM Applications Market Taxonomy, 2019

Japan CRM Applications Market Revenue Forecast by Functional Market Segment

Advertising Application Market

Contact Center Application Market

Customer Service Application Market

Digital Commerce Application Market

Marketing Campaign Management Application Market

Sales Force Productivity and Management Application Market

Table: Japan CRM Applications Market Revenue Forecast by Functional Market Segment, 2017–2023

Market Context

Drivers and Inhibitors

Drivers

CX Penetration

The Rugby World Cup and the Tokyo Olympics and Paralympics Events

AI Pervasiveness

Inhibitors

Delay in DX External Process Innovations

Shortage of Customer Intelligence Personnel

Significant Market Developments

CX Penetration Among Customers

Linkage between AI System and CRM Applications

Changes from Prior Forecast

Figure: Japan CRM Applications Market Revenue, 2017–2023: Comparison of July 2018 and July 2019 Forecasts

Market Definition

Methodology

Related Research

Content


Related Links