TECH SUPPLIER Nov 2020 - Market Perspective - Doc # LA45919520

The Digital Consumer in Latin America

By: Paola SorianoDirector, Consumer and Commercial Devices, Latin America

Table of Contents

Executive Snapshot

Figure: Executive Snapshot: Latin America Digital Consumer

New Market Developments and Dynamics

Defining the Digital Consumer

Figure: Expectation of activities in 2021

Getting back to the "New Normal" - New Needs

Figure: Latin America Online Buyer Intention

Figure: Latin America Online Application Usage (High + Very High)

COVID's Impact on Connectivity

Engaging the Digital Consumer

Understanding Digital Customer Expectations

Running the Data through the Prism of Technology

Business Outcomes

Figure: The Future of Customers and Consumers

The Future of Digital Consumers

Figure: IDC Element of Trust

Trust-Enabled Commerce

Advice for the Product or Services Provider

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Related Research



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