TECH SUPPLIER Mar 2020 - Market Perspective - Doc # META45726319

Telecom Services Diversification — The Case of Safaricom

By: George MbuthiaResearch Analyst

Table of Contents

Executive Snapshot

Figure: Executive Snapshot: Telecom Services Diversification — The Case of Safaricom

New Market Developments and Dynamics

Figure: Kenya Mobile Market Share by Subscribers

Proposed Government Policies for the Telecom Sector

Competitor Review: Telkom–Airtel

Impact of Affordable Data and Devices and the Role of Safaricom in Smartphone Penetration

Figure: Kenya Smartphone Shipments

Top Investment Priorities

Best Practices

The Future for Safaricom

Figure: M-Pesa Customer and Revenue Growth

Figure: Safaricom's Revenue Evolution Profile

Advice for telecom operators, vendors, and content providers

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