Executive Snapshot

Figure: Executive Snapshot: Consumer Demand for Personal Computing Devices in East and West Africa Amid the COVID-19 Pandemic

New Market Developments and Dynamics

Introduction

Table: GDP (% Change)

Industry Dynamics

Growth Momentum of the Consumer Segment Disrupted by COVID-19

Figure: Consumer PCD Demand in East and West Africa

Impact of COVID-19 on Consumer Demand for PCDs

Table: Year-on-Year Growth (%) in H1 2020

Table: PCD Buying Patterns in the Consumer Segment

Panic Stage

Reactive Stage

Adaptive Stage

Vendor Shipments

Table: PC Shipments from Q1 2019 to Q2 2020

Table: Tablet Shipments from Q1 2019 to Q2 2020

Market Strategies

Online Channels Flourish as Traditional Stores Decline

Table: Shares of Various Distribution Channels

Advice for the Technology Supplier

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Synopsis