TECH SUPPLIER Oct 2021 - Technology Segment - Doc # META48278221

Turkey Hardcopy Peripherals Market 2020 Analysis and Vendor Profiles

By: Zeynep KilicResearch Manager, Imaging Devices & Document Solutions, Turkey

Table of Contents

Technology Segment Figure

Figure: Turkey Hardcopy Peripherals 2020 Share Snapshot

Executive Summary

Situation Overview

Introduction

Current Situation

Looking Ahead

Technology Supplier Profiles

Supplier #1: HP Inc.

Supplier Overview

Channel Structure

Table: Breakdown of HCP Shipments to End Users by Channel in Turkey, 2020: HP Inc.

Channel Partner Programs

Major Contracts and Projects

Marketing Campaigns and Promotions

Services and Document Solutions Offered

Market Share Data

Figure: Development of Units and Value in Turkey: HP Inc.

Figure: Development of Unit Share in Turkey: HP Inc.

Figure: Development of Value Share in Turkey: HP Inc.

SWOT Analysis

Table: SWOT Analysis: HP Inc.

Supplier #2: Canon Group

Supplier Overview

Channel Structure

Table: Breakdown of HCP Shipments to End Users by Channel in Turkey, 2020: Canon Group

Channel Partner Programs

Major Contracts and Projects

Marketing Campaigns and Promotions

Services and Document Solutions Offered

Market Share Data

Figure: Development of Units and Value in Turkey: Canon Group

Figure: Development of Unit Share in Turkey: Canon Group

Figure: Development of Value Share in Turkey: Canon Group

SWOT Analysis

Table: SWOT Analysis: Canon Group

Supplier #3: Epson

Supplier Overview

Channel Structure

Table: Breakdown of HCP Shipments to End Users by Channel in Turkey, 2020: Epson

Channel Partner Programs

Major Contracts and Projects

Marketing Campaigns and Promotions

Services and Document Solutions Offered

Market Share Data

Figure: Development of Units and Value in Turkey: Epson

Figure: Development of Unit Share in Turkey: Epson

Figure: Development of Value Share in Turkey: Epson

SWOT Analysis

Table: SWOT Analysis: Epson

Supplier #4: Brother

Supplier Overview

Channel Structure

Table: Breakdown of HCP Shipments to End Users by Channel in Turkey, 2020: Brother

Channel Partner Programs

Major Contracts and Projects

Marketing Campaigns and Promotions

Services and Document Solutions Offered

Market Share Data

Figure: Development of Units and Value in Turkey: Brother

Figure: Development of Unit Share in Turkey: Brother

Figure: Development of Value Share in Turkey: Brother

SWOT Analysis

Table: SWOT Analysis: Brother

Supplier #5: Kyocera Group

Supplier Overview

Channel Structure

Table: Breakdown of HCP Shipments to End Users by Channel in Turkey, 2020: Kyocera Group

Channel Partner Programs

Major Contracts and Projects

Marketing Campaigns and Promotions

Services and Document Solutions Offered

Market Share Data

Figure: Development of Units and Value in Turkey: Kyocera Group

Figure: Development of Unit Share in Turkey: Kyocera Group

Figure: Development of Value Share in Turkey: Kyocera Group

SWOT Analysis

Table: SWOT Analysis: Kyocera Group

Major Channel Partners

Table: Major Channel Partners of HCP Brands in Turkey, 2020–2021

Advice for Technology Suppliers

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Related Research

Definitions

Product Category

Printers

Multifunction Peripherals

Single-Function Digital Copiers

Single-Function Faxes

Product and Product Detail

Laser

Inkjet

Line Printers

Serial Dot Matrix

Transactional/Contractual

Transactional

Contractual

Basic Print Services

Managed Print Services

Others

Measurements

Units/Volume

Average Sales Value

Value

Installed Base

Exchange Rates

Growth

Percentage Points Gained

Content


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