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Feb 2016 - IDC MarketScape - Doc # US41025715

IDC MarketScape: Worldwide Marketing Cloud Platforms 2016 Vendor Assessment

Table of Contents

IDC MarketScape Figure

Figure: IDC MarketScape Worldwide Marketing Cloud Platforms Vendor Assessment

IDC Opinion

IDC MarketScape Vendor Inclusion Criteria

Essential Buyer Guidance

Vendor Summary Profiles

Adobe

Strengths

Challenges

HubSpot

Strengths

Challenges

IBM

Strengths

Challenges

Marketo

Strengths

Challenges

Microsoft

Strengths

Challenges

Oracle

Strengths

Challenges

Salesforce

Strengths

Challenges

SAP Hybris Marketing

Strengths

Challenges

Teradata

Strengths

Challenges

Appendix

Reading an IDC MarketScape Graph

IDC MarketScape Methodology

Market Definition

Figure: IDC's 2016 Marketing Technology Map

Strategies and Capabilities Criteria

Table: Key Strategy Measures for Success: Marketing Cloud Platforms

Table: Key Capability Measures for Success: Marketing Cloud Platforms

Table: Aggregate Criteria Weighting for Marketing Cloud Platforms

Learn More

Related Research

Synopsis

Referencing Documents

Related Links