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TECH BUYER Mar 2019 - IDC MaturityScape Benchmark - Doc # US42625018

IDC MaturityScape Benchmark: Customer Communications Management in the United States, 2019

By: Marci MaddoxResearch Manager, Enterprise Content Strategies

Table of Contents

IDC MaturityScape Benchmark Figure

Figure: IDC MaturityScape Benchmark: Customer Communications Management — Maturity Distribution Across the Stages

Executive Summary

Analysis of Customer Communications Management Maturity Benchmark Data

Stages of the Customer Communications Management Maturity Framework

Survey Findings: Maturity Distribution Across Stages

Dimensions of the Customer Communications Management Maturity Framework

Survey Findings: Maturity Distribution Across Dimensions

Figure: Customer Communications Management Dimensions Dashboard: Individual Dimensions Maturity

Evaluating Customer Communications Management Maturity: Survivors and Thrivers

Survey Findings: Comparison of Survivors and Thrivers

Figure: Customer Communications Management Dimensions Dashboard: Comparison of Survivors and Thrivers

Advice for Technology Buyers

Table: Top Traits of Thrivers' Customer Communications Management

Vision

People

Process

Technology

Customer Experience

Learn More

Related Research

Appendix

Figure: IDC MaturityScape: Customer Communications Management — Stage Overview

Methodology

Survey Respondent Segmentation

Content


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