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TECH BUYER Jul 2019 - IDC TechScape - Doc # US42709318

IDC TechScape: Worldwide Retail Customer Experience-Enabling Technologies, 2019

By: Andrea SangalliResearch Director, Giulio RaffaeleSenior Research Analyst, Ornella UrsoResearch Analyst

Table of Contents

IDC TechScape Figure

Figure: IDC TechScape: Worldwide Retail Customer Experience-Enabling Technologies

In This Study

Technology Markers of Momentum

Table: IDC TechScape Technology Markers of Momentum

Incremental Technologies

Content Management

Figure: Content Management Momentum Markers

IoT for In-Store CX

Figure: IoT for In-Store CX Momentum Markers

Social Marketing

Figure: Social Marketing Momentum Markers

Loyalty Management

Figure: Loyalty Management Momentum Markers

Marketing Automation

Figure: Marketing Automation Momentum Markers

Computer Vision

Figure: Computer Vision Momentum Markers

Customer Data Platform

Figure: Customer Data Platform Momentum Markers

Opportunistic Technologies

AR/VR for Consumer Engagement

Figure: AR/VR for Consumer Engagement Momentum Markers

Digital Asset Management

Figure: Digital Asset Management Momentum Markers

Blockchain for Loyalty Programs

Figure: Blockchain for Loyalty Programs Momentum Markers

Transformational Technologies

AI for CX Personalization

Figure: AI for CX Personalization Momentum Markers

Customer Journey Analytics

Figure: Customer Journey Analytics Momentum Markers

Customer Experience Process Measurement

Figure: Customer Experience Process Measurement Momentum Markers

Robotics for In-Store CX

Figure: Robotics for In-Store CX Momentum Markers

Voice Interfaces

Figure: Voice Interfaces Momentum Markers

Data Management Platform

Figure: Data Management Platform Momentum Markers

Identity Management

Figure: Identity Management Momentum Markers

Technology Adoption Outlook

IDC TechScape Methodology

IDC TechScape Categories and Definitions: Transformational, Incremental, and Opportunistic

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Related Research



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