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Dec 2017 - IDC Perspective - Doc # US43212317

The CIO's Role in Implementing Platform Business Models

By: Marc StrohleinAdjunct Research Advisor

Table of Contents

Executive Snapshot

Figure: Executive Snapshot: CIO's Role in Implementing Platform Business Models

Situation Overview

Defining Platform Business Models and How They Work

What Is a Platform Business Model?

Platform Business Model Components

Figure: Example: Social Media Platform Business

Contrasting Platform Models and Traditional Models

Table: Comparison of Traditional Models and Platform Business Models

Why Platform Models Matter to Traditional Businesses

How CIOs Can Contribute

Advice for Technology Leaders

Implementing Platform Business Models Successfully

Figure: Essential Guidance

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