TECH BUYER Nov 2017 - IDC TechBrief - Doc # US43222117

IDC TechBrief: Account-Based Marketing

By: Gerry MurrayResearch Director, Marketing and Sales Technology

Table of Contents

List of Attachments

IDC TechBrief Figure

Figure: Account-Based Marketing: Snapshot

Executive Business Description

Figure: Account-Based Marketing: Executive Description

Adoption Viewpoints

Figure: Account-Based Marketing: IDC's Adoption View

Technology Road Map

Adjacent Technology Impact

Metrics That Matter

Figure: Account-Based Marketing: Metrics That Matter

Communicate Using Metrics That Matter

Risk Profile

Figure: Account-Based Marketing: Risk Profile

Critical Risk Assessment

Organizational Readiness Assessment

Critical Success Factors

Figure: Account-Based Marketing: Critical Success Factors

Select Product List

Figure: Account-Based Marketing: Select Products

Learn More

Related Research

Synopsis

Content


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