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Dec 2017 - IDC Perspective - Doc # US43283717

IDC's Tech Marketing Benchmark Survey, 2017: Executive Summary of Results

By: Warren LaneResearch Analyst, Kathleen SchaubProgram Vice President, CMO Advisory & Customer Experience

Table of Contents

Executive Snapshot

Figure: Executive Snapshot: Gaining Insight from the 2017 Tech Marketing Benchmark

Situation Overview

About the Executive Summary

Tech Marketing Budgets (and Influence) Are Growing

Figure: Year-On-Year Company Revenue Growth Compared with Marketing Investment Change, 2011–2017

Marketing Gaining a Greater Share of the Sales-to-Marketing Cost Envelope

Marketing Staff Is Gaining Share

Figure: U.S. Marketing and Sales Job Growth Rate, 2014–2024

Marketing Program Investment Highlights

Figure: Marketing Program Investment Mix in 2017

Marketing People Investment Highlights

Figure: Marketing Staff Allocations in 2017

Additional Marketing Investment and Organizational Data Available

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Synopsis

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