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TECH BUYER Dec 2017 - IDC MaturityScape - Doc # US43293616

IDC MaturityScape: Curated Merchandise Orchestration 1.0

By: Greg Girard

Table of Contents

IDC MaturityScape Figure

Figure: IDC MaturityScape: Curated Merchandise Orchestration — Stage Overview

Executive Summary

Elements of the Curated Merchandise Orchestration Maturity Framework

Starting with the Goal in Mind — Experiential Retail

Experiential Retail Implications for CMO

Figure: Scope and Adjacencies of Curated Merchandise Orchestration

Stages of the Curated Merchandise Orchestration Maturity Framework

Ad Hoc

Description

Business Outcome

Opportunistic

Description

Business Outcome

Repeatable

Description

Business Outcome

Managed

Description

Business Outcome

Optimized

Description

Business Outcome

Dimensions of the Curated Merchandise Orchestration Maturity Framework

Vision

Process

Technology

Data and Content

Analytics

Table: IDC MaturityScape: Curated Merchandise Orchestration — Overview of Stages, Dimensions, and Sub-Dimensions

Advice for Technology Buyers

Key Questions to Consider

Table: IDC MaturityScape: Curated Merchandise Orchestration — Progressing Through the Stages

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Related Research

Content


Related Links