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Dec 2017 - Market Share - Doc # US43317717

Worldwide Marketing Applications Software Market Shares, 1H17: Adobe and Salesforce Tied at the Top

By: Gerry MurrayResearch Director, Marketing and Sales Technology

Table of Contents

List of Attachments

IDC Market Share Figure

Figure: Worldwide Marketing Applications Software 1H17 Share Snapshot

Executive Summary

Advice for Technology Suppliers

Customer Experience

AI

Account-Based Marketing

Data as a Service

Market Share

Table: Worldwide Marketing Applications Software Revenue by Vendor, 1H16, 2H16, and 1H17

Who Shaped the Year

Market Context

Significant Market Developments

Methodology

Market Definition

Related Research

Content


Related Links