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Dec 2017 - IDC MarketScape - Doc # US43319817

IDC MarketScape: Worldwide Artificial Intelligence in Enterprise Marketing Clouds 2017 Vendor Assessment

By: Gerry MurrayResearch Director, Marketing and Sales Technology

Table of Contents

IDC MarketScape Figure

Figure: IDC MarketScape Worldwide AI in Enterprise Marketing Clouds Vendor Assessment

IDC Opinion

Defining AI

IDC MarketScape Vendor Inclusion Criteria

Advice for Technology Buyers

Why Now?

AI and the Path to Mentor Brands

Marketing Use Cases for AI and ML

Table: IDC-Defined AI-Enabled Marketing Use Case Availability by Vendor

Implementing and Operating AI/ML-Enabled Marketing Use Cases

Vendor Summary Profiles

Adobe Sensei

Strengths

Use Cases for AI in Marketing

AI Development Platform

Table: Sensei Development Platform Capabilities

Challenges

Consider Adobe When

Consider Adobe When

IBM Watson Marketing

Strengths

AI Development Platform

Table: IBM Watson Developer Cloud Capabilities

Challenges

Consider IBM Watson Marketing When

Salesforce Einstein

Strengths

Table: Einstein Development Platform Capabilities

Challenges

Consider Salesforce When

SAP Hybris

Strengths

AI Development Platform

Table: SAP Leonardo Machine Learning Foundation Platform

Challenges

Consider SAP Hybris When

Vendors to Watch

Appendix

Reading an IDC MarketScape Graph

IDC MarketScape Methodology

Market Definition

Strategies and Capabilities Criteria

Table: Key Strategy Measures for Success: Worldwide AI in Enterprise Marketing Clouds

Table: Key Capability Measures for Success: Worldwide AI in Enterprise Marketing Clouds

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Related Research

Synopsis

Content


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