Table of Contents

IDC PlanScape Figure

Figure: IDC PlanScape: Executive Summary of Data Monetization

Executive Summary

Why Is Data Monetization Important?

What Is Data Monetization?

What Types of Data Services Can Be Monetized?

Table: Paths for Monetization

Who Are the Key Stakeholders?

How Can My Organization Take Advantage of Data Monetization?

First Steps

Figure: Data Monetization Project Approach

Decide Where to Focus

Consider Customer Access Versus Protection of Corporate Assets

Assign Value to Information in a Broader Context

Create Data Monetization IT Capabilities Before Developing Data Products

Advice for Technology Leaders

Related Research


Related Links