TECH BUYER May 2018 - IDC Perspective - Doc # US43779818

A CIO Communication Framework for the Digital Era: Line-of-Business Executives


Marc Strohlein
Table of Contents

Executive Snapshot

Figure: Executive Snapshot: A CIO Communication Framework for the Digital Era — Line-of-Business Executives

Situation Overview

The LOB Executive Communication Imperative

What's Different About Communicating with Line-of-Business Executives in the Digital Era?

Higher Levels of Trust

Business-Focused Metrics

LOB Executives in the Driver's Seat

Customer Empathy

Identify Primary Goals of Communications with LOB Executives

Unique Challenges in Communicating with LOB Executives

Table: Keys to Successful LOB Communications

Pitfalls: Never Do These

Table: Communicating with LOB Executives: Never Do This

Crafting a Strategy for Communication with LOB Executives

Advice for the technology leader

Figure: Essential Guidance

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