TECH SUPPLIER Jul 2020 - Market Perspective - Doc # US43863519

Blockchain in Advertising

By: Marissa Gluck, Karsten WeideProgram Vice President, Media & Entertainment

Table of Contents

Executive Snapshot

Figure: Executive Snapshot: Blockchain in Advertising

New Market Developments and Dynamics

Introduction

Defining Blockchain

Ad Buyer Challenges

Publisher Challenges

Audience Challenges

Enter Blockchain

Blockchain and Advertising

Barriers to Blockchain Adoption

Advertisers Are Experimenting Nonetheless

Advice for the Marketer

Learn More

Related Research

Synopsis

Content


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