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Table of Contents

IDC FutureScape Figure

Figure: IDC FutureScape: Worldwide Consumer DX and Home IoT 2019 Top 10 Predictions

Executive Summary

IDC FutureScape Predictions

Summary of External Drivers

Predictions: Impact on Technology Buyers

Prediction 1: In 2019, the Proliferation of Smart Assistants Will Result in a Year-Over-Year Increase of up to 16% in Smart Home Device Sales Worldwide

Associated Drivers

IT Impact

Guidance

Prediction 2: In 2020, the Average Number of Paid Subscriptions per OTT Video Service Subscriber Will Top Three

Associated Drivers

IT Impact

Guidance

Prediction 3: By 2021, More than 53% of Smartwatches Shipped Worldwide Will Be Cellular Connected

Associated Drivers

IT Impact

Guidance

Prediction 4: By 2021, 45% of Hits in Global Music Pop Charts Will Be Written by AI Machines

Associated Drivers

IT Impact

Guidance

Prediction 5: eSports Revenue Worldwide Will Reach $3 Billion in 2021

Associated Drivers

IT Impact

Guidance

Prediction 6: By 2023, 45% of Digital Consumers Globally Will Use Localized Versions of Digital ID Key Systems

Associated Drivers

IT Impact

Guidance

Prediction 7: By 2023, More than 35% of All Video Advertising Sales Worldwide Will Be Based on Blockchain Technology to Combat Fraud and Arbitrage

Associated Drivers

IT Impact

Guidance

Prediction 8: By 2023, Over 1 Billion People Annually Will Visit at Least One Commercial Location with a VR Installation, with over 10% Trying It, Seeding Interest in a VR Purchase for the Home

Associated Drivers

IT Impact

Guidance

Prediction 9: By 2024, More than 70% of User Interactions with Smart Home Devices Will Be Conducted via Touchless Interfaces

Associated Drivers

IT Impact

Guidance

Prediction 10: By 2024, 17% of Smart Homes Will Leverage Smartwatches as a Primary Data Source to Enable Home Automation

Associated Drivers

IT Impact

Guidance

ADVICE FOR TECHNOLOGY BUYERS

Our predictions address critical facets of the consumer market. IDC offers the following guidance to IT buyers, marketers, and product executives:

EXTERNAL DRIVERS: DETAIL

Next Chapter of DX: Technology-Driven Transformation Altering Business and Society

Platforms, Platforms, Platforms: Industry Competes for Innovation at Scale

Sense, Compute, Actuate: Turning Data into Value

Global Information Crisis: Political, Social, and Economic Disturbance

Emerging Autonomy: Learning to Live with AI

Cyber Insecurity: Theft, Cyberattack, and Negligence Create a Crisis of Digital Trust

Rising Customer Expectations: More Convenience, Customization, and Control

Learn More

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