TECH BUYER Mar 2020 - IDC Perspective - Doc # US44445419

The Reality of Digital Transformation

By: Douglas HaywardResearch Director, Worldwide Digital Strategy and Agency Services

Table of Contents

Executive Snapshot

Figure: Executive Snapshot: The Reality of Digital Transformation

Situation Overview

Digital-Enabled Business Transformation Is Happening, and It's Producing Results…

…But Many Organizations Feel That They Could be Doing Better

Getting People on Board Is a Critical First Step

Transformation Is Cultural, Too — People Have to Become More Proactive and Customer Centric

Digital-Enabled Business Transformation Means "Democratization" of New Technology — And Trusting Your People at the Coalface

Prepare for Very Different Skill Sets in the Immediate Future — And for Different Ways of Managing Them

Scaling Is a Professional Job — And It's Very Different from Piloting

You Need to Communicate a Vision to Keep People on the Right Track

Advice for the Technology Buyer

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