target audience: TECH BUYER  Publication date: Jun 2019 - Document type: IDC MaturityScape - Doc  Document number: # US45165019

IDC MaturityScape: Future of Customer 1.0

By:  Alan Webber

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Content

List of Tables

List of Figures



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Table of Contents


  • IDC MaturityScape Figure

  • Executive Summary

  • Elements of the Future of Customer Maturity Framework

    • Stages of the Future of Customer Maturity Framework

    • Ad Hoc

    • Description

    • Business Outcome

    • Opportunistic

    • Description

    • Business Outcome

    • Repeatable

    • Description

    • Business Outcome

    • Managed

    • Description

    • Business Outcome

    • Optimized

    • Description

    • Business Outcome

    • IDC's Future of Customer Framework

    • Figure: IDC's Future of Customer Framework

    • Organizational Self-Awareness

    • Customer Insights and Intelligence

    • Context and Trust

    • Engagement and Communication

  • Dimensions of the Future of Customer Maturity Framework

    • Table: IDC MaturityScape: Future of Customer — Overview of Stages, Dimensions, and Sub-Dimensions

  • Advice for Technology Buyers

    • Table: IDC MaturityScape: Future of Customer — Progressing Through the Stages

  • LEARN MORE

    • Related Research