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TECH BUYER Jul 2019 - IDC PeerScape - Doc # US45303619

IDC PeerScape: Peer Insights from Introducing Data Monetization and Data as a Service

By: Lynne SchneiderResearch Director, Data as a Service

Table of Contents

IDC PeerScape Figure

Figure: IDC PeerScape: Data Monetization and Data as a Service — Practices to Develop a Viable Offering

Executive Summary

Peer Insights

Introduction

Practice 1: Illuminate Use Cases for the Data; Don't Put the Burden on Potential Customers to Figure Those Out

Challenge

Examples

Joining Data that Was Separated in Silos

Advancing from Process Monitoring to Process Benchmarking

Shifting from Bespoke Research to Syndicated Research

Insights Derived from Business Operations That Are Useful to Others

Keeping Ethics in Mind

Guidance

Practice 2: Think of This as a New Product Launch, and Staff the Initiative Accordingly

Challenge

Examples

Building a Team with High Level of Adoption as a Goal

Recognizing the Need for Technical and Commercial Workstreams

Focus on Relationship Rather Than Revenue

Letting Customer Demand Lead the Technical Direction

Guidance

Practice 3: Focus on Your Company's Strengths, and Find Appropriate Partners for the Rest of the Dimensions

Challenge

Examples

Tool Expertise Needed

New Recruits, Veterans to the Industry

Adding to Client Service Teams

Adding Someone with Industry Connections

Partnering with Others in the Data Business

Guidance

Practice 4: Create Space to Experiment with Approaches; Limit Initial Revenue Expectations

Challenge

Examples

Creating a Nontraditional ROI

A Longer Timeline

View DaaS as an Accelerator of the Existing Business

Setting Performance Goals and Business Limits

Guidance

Learn More

Related Research

Content


Related Links