TECH SUPPLIER Dec 2019 - Market Forecast - Doc # US45637219

Worldwide Mobile In-Game Advertising Forecast, 2019–2023

By: Lewis WardResearch Director, Gaming and VR/AR, Karsten WeideProgram Vice President, Media & Entertainment

Table of Contents

List of Attachments

IDC Market Forecast Figure

Figure: Worldwide Mobile In-Game Advertising and Direct Game Spending Snapshot

Executive Summary

Advice for Technology Suppliers

Market Forecast

Worldwide

Table: Worldwide Total Mobile Advertising Revenue by Format, 2015–2023 ($M)

Table: Worldwide Total In-Game Mobile Advertising Revenue by Major OS Ecosystem and Format, 2015–2023 ($M)

Table: Worldwide Direct Mobile Game and In-Game Developer/Publisher Advertising Payout Revenue by Major Format, 2015–2023 ($M)

Factors Driving In-Game Ad Growth

Popular In-Game Ad Format Context

Figure: Worldwide In-Game Developer/Publisher Advertising Payout Revenue by Major Format, 2018–2023

Leading In-Game Ad Networks

North America

Table: North America Direct Mobile Game and In-Game Developer/Publisher Advertising Payout Revenue by Major Format, 2015–2023 ($M)

Figure: Attitude Toward In-Game Ads in Mobile Games, 3Q19

Western Europe

Table: Western Europe Direct Mobile Game and In-Game Developer/Publisher Advertising Payout Revenue by Major Format, 2015-2023 ($M)

Asia/Pacific

Table: Asia/Pacific Direct Mobile Game and In-Game Developer/Publisher Advertising Payout Revenue by Major Format, 2015–2023 ($M)

Rest of World

Table: Rest of World Direct Mobile Game and In-Game Developer/Publisher Advertising Payout Revenue by Major Format, 2015–2023 ($M)

Market Context

Drivers and Inhibitors

Drivers

Hyper-Casual Hits Keep Coming

The Programmatic Versus Waterfall/SDK Ad Dynamic

Inhibitors

China's Slow Walk on New Game Licenses

Nonendemic Brand Waffling

Significant Market Developments

Changes from Prior Forecast

Market Definition

Methodology

Related Research

Content


Related Links