TECH BUYER Dec 2020 - IDC Perspective - Doc # US45839720

N Brown: Leveraging a Progressive Approach to Platform Transformation

By: Filippo BattainiHead of IDC Retail Insights, Europe, Giulio RaffaeleResearch Manager, Retail Insights, IDC Europe, Ornella UrsoSenior Research Analyst, IDC Retail Insights

Table of Contents

Executive Snapshot

Figure: Executive Snapshot: N Brown — Leveraging A Progressive Approach to Platform Transformation

Situation Overview

Company Overview

Project Background: Frictions in the Shopping Journey

Project Objectives and Implementation: Upgrade Through Gradual Transformation

Business Value: Enhanced Customer Satisfaction from Greater Visibility

Lessons Learned: Gradual Approach, Clear Goals, and Strong Collaboration

Next Step: Continuous Improvements Across Operations

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