TECH BUYER Feb 2020 - IDC Perspective - Doc # US46036820

NRF 2020 Focuses on Simplification: Shifting to the Practical "What Is" from the Theoretical "What Could Be?"

By: Jon DukeResearch Vice President, Retail Insights, Ornella UrsoSenior Research Analyst, IDC Retail Insights, Jordan K. SpeerResearch Manager, Global Supply Chain, Giulio RaffaeleResearch Manager, Retail Insights, IDC Europe, Leslie HandVice President, IDC Retail Insights, Robert Eastman

Table of Contents

Executive Snapshot

Figure: Executive Snapshot: Key Takeaways from NRF 2020

Situation Overview

Where Does a Retailer Begin?

Advice for the Technology Buyer

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