TECH BUYER Mar 2020 - IDC Perspective - Doc # US46119920

Five Obstacles to Implement Product Management in IT

By: Suya XiongResearch Manager

Table of Contents

Executive Snapshot

Figure: Executive Snapshot: Addressing the Obstacles to Implement Product Management in IT

Situation Overview

Figure: IT Effectiveness

Why Is Product Management Essential for Future IT Organizations?

Five Obstacles to Implementing Product Management in IT

Lack of a Product-Driven Mindset

Figure: CIO View: Business Expectations for IT

Disconnection Between Business Customers and IT

Lack of a Long-Term Funding Strategy

Failure to Develop Meaningful Performance Metrics

Figure: IT Measurement Maturity

Limited Product Management Expertise

Advice for the Technology Leader

Figure: Essential Guidance to Implement Product Management in IT

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