TECH BUYER Jun 2020 - IDC Perspective - Doc # US46168220

How a Pandemic Forces Hospitality and Travel's Hand on Digital Transformation

By: Dorothy CreamerSenior Research Analyst, Hospitality and Travel Digital Transformation Strategies

Table of Contents

Executive Snapshot

Figure: Executive Snapshot: How a Pandemic Forces Hospitality and Travel's Hand on Digital Transformation

Situation Overview

The Paradox of Shifting from High Touch to No Touch with High Tech

Action 1: Create a Competitive Digital Culture and Organization

Action 2: Find and Experiment with New Business Models

Action 3: Create Customer-Centric Processes for Extraordinary Experiences

Action 4: Optimizing Operations to Improve Efficiency and Reduce Costs

Are Touchscreens DOA? Not Dead Yet

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