IDC FutureScape Figure

Figure: IDC FutureScape: Worldwide Monetization 2021 Top 10 Predictions

Executive Summary

IDC FutureScape Predictions

Summary of External Drivers

Predictions: Impact on Technology Buyers

Prediction 1: By 2021, over 51% of Software Revenue Will Come from the Recurring Business Model That Includes On-Premises Software Sold as Subscription and Software as a Service

Associated Drivers

IT Impact

Guidance

Prediction 2: By 2022, 45% of Software Companies Will Deploy Commercial Usage Analytics Solutions to Improve Customer Engagement and Product Bundling, Discover Value Metrics, and Enable Consumption/Outcome Pricing

Associated Drivers

IT Impact

Guidance

Prediction 3: By 2022, 55% of SaaS Vendors Will Use Anonymized Data Collected Within Their Platforms to Provide Insights and Benchmarks, Leading to Increased Value and Differentiation for Their Offerings

Associated Drivers

IT Impact

Guidance

Prediction 4: By 2023, 25% of G2000 Companies Will Be Using AI-Driven Pricing Solutions to Dynamically Recommend Priced Offerings and Bundles to Increase Customer Expansion

Associated Drivers

IT Impact

Guidance

Prediction 5: By 2023, the Need for G2000 Companies to Manage and Monetize Multipartner Solutions Will Lead to Five Times Growth in Marketplaces Due to Easier-to-Deploy SaaS-Based Ecosystem Orchestration Platforms

Associated Drivers

IT Impact

Guidance

Prediction 6: By 2023, 60% of Organizations Deploying IoT Will Leverage the Data to Create New Data-Driven Offerings with Recurring Business Models

Associated Drivers

IT Impact

Guidance

Prediction 7: By 2024, over 35% of All B2B Commerce Will Occur Digitally, Causing More Manufacturers and Distributors to Adopt a Digital Quote-to-Revenue Process to Streamline Their Sales Process

Associated Drivers

IT Impact

Guidance

Prediction 8: By 2024, 25% of Technology and Software Will Be Priced Using New Price Optimization and Guidance Capabilities, Leading to Predictable Revenue Management Across Channels

Associated Drivers

IT Impact

Guidance

Prediction 9: By 2024, 60% of Companies Doing Business Internationally Will Accept Five or More Local Payment Methods per Country to Smooth Cross-Border Transactions and Reduce Churn

Associated Drivers

IT Impact

Business Impact

Guidance

Prediction 10: By 2025, 60% of Enterprises Will Be Leveraging AI to Effectively Govern Contractual Third-Party Relationships as well as Financial Risks Related to Monetized Subscription Services

Associated Drivers

IT Impact

Guidance

Advice for Technology Buyers

External Drivers: Detail

Accelerated Disruption — Crisis, Resilience, and Opportunity

Strategic Innovation — Shaping the Future Enterprise Today

The Next Normal — Resilient Business and Operating Models

Intelligence Everywhere — Data Drives Action

Digital Platform — Ecosystems at Scale

Customer Engagement Redefined — Safe, Secure, and Sustainable Digital Experience

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