TECH SUPPLIER Dec 2020 - Market Forecast - Doc # US46349420

Worldwide Mobile In-App and In-Game Advertising Forecast, 2020–2024

By: Lewis WardResearch Director, Gaming and VR/AR, Karsten WeideProgram Vice President, Media & Entertainment

Table of Contents

IDC Market Forecast Figure

Figure: Worldwide Mobile In-App and In-Game Direct Spending and Mobile In-App and In-Game Display and Video Ad Revenue Snapshot

Executive Summary

Advice for Technology Suppliers

Market Forecast

Worldwide

Table: Worldwide Mobile Advertising Revenue by Major Type and Format, 2015–2024 ($M)

Table: Worldwide Mobile App-Based Display and Video Advertising Revenue by Major Format, 2015–2024 ($M)

Table: Worldwide Mobile App-Based Advertising Revenue by Major Format, 2015–2024 ($M)

Figure: Worldwide Mobile App-Based Advertising Revenue by Major Format, 2019–2024

Table: Worldwide Mobile In-App and In-Game Direct Spending and Developer/Publisher Advertising Payout Revenue by Major Format, 2015–2024 ($M)

Figure: Worldwide In-Game Developer/Publisher Advertising Payout Revenue by Major Region, 2019–2024

Table: Worldwide Mobile In-App Nongame Direct Spending and Developer/Publisher Advertising Payout Revenue by Major Format, 2015–2024 ($M)

Table: Worldwide Mobile In-App Game and Nongame Direct Spending and Developer/Publisher Advertising Payout Revenue by Major Format, 2015–2024 ($M)

Mobile App and Game Ecosystem Effects of the COVID-19 Pandemic

Hyper-Casual Mobile Games Keep Trending

Leading Ad Networks and Major In-Game Ad Formats

User Privacy Concerns and Apple's Likely IDFA Changes

Don't Go Chasing Waterfalls

Additional Advertising Tech

Table: Worldwide Advertising Technology Spending That Facilitates Mobile Browser, Mobile In-App (Nongame), and Mobile In-Game Advertising, 2015–2024 ($M)

North America

Table: North America Direct Mobile Game and In-Game Developer/Publisher Advertising Payout Revenue by Major Format, 2015–2024 ($M)

Western Europe

Table: Western Europe Direct Mobile Game and In-Game Developer/Publisher Advertising Payout Revenue by Major Format, 2015–2024 ($M)

Asia/Pacific Including Japan

Table: Asia/Pacific (Including Japan) Direct Mobile Game and In-Game Developer/Publisher Advertising Payout Revenue by Major Format, 2015–2024 ($M)

Rest of World

Table: Rest of World Direct Mobile Game and In-Game Developer/Publisher Advertising Payout Revenue by Major Format, 2015–2024 ($M)

Market Context

Drivers and Inhibitors

Drivers

The COVID-19 Pandemic

5G Devices and Network Tech

Inhibitors

Apple's Removal of IDFA

Mobile App Install and Ad Fraud

Significant Market Developments

Changes from Prior Forecast

Figure: Worldwide Direct Mobile and In-Game Developer/Publisher Advertising Payout Revenue, 2015–2024: Comparison of December 2019 and December 2020 Forecast

Market Definition

Methodology

Related Research

Content


Related Links