TECH SUPPLIER Aug 2020 - Market Perspective - Doc # US46787120

Audio Advertising: Automating Podcast Ads and Omni-Channel Integration Are Main Challenges and Opportunities

By: Marissa Gluck, Karsten WeideProgram Vice President, Media & Entertainment

Table of Contents

Executive Snapshot

Figure: Executive Snapshot: Audio Advertising

New Market Developments and Dynamics

Types of Audio Content

Types of Audio Advertising

Benefits of Digital Audio Advertising

Challenges to Digital Audio Advertising

The Podcast Opportunity

Measurement Challenges for Podcast Advertising

Moving Toward a Streaming Podcast Model

Advice for Audio Publishers and Audio Adtech Vendors

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Related Research



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