TECH BUYER Dec 2020 - IDC Perspective - Doc # US47024420

Unlocking New Business Opportunities with APIs

By:

Marc Strohlein
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Table of Contents

Executive Snapshot

Figure: Executive Snapshot: Unlocking Business Opportunities with APIs

Situation Overview

What APIs Are and Why They Matter

How APIs Can Be Used

Understanding API Value Streams

Stakeholders and Their Concerns

Table: API Value Stream Considerations

Building a Business-Enabling API Strategy

Identifying Assets and Audiences

Defining Goals and Approaches

Table: Leveraging APIs for Business Value

Monetization of APIs

Free APIs

Developer Pays

Developer Gets Paid

Indirect Models

Governance and Infrastructure

Advice for the Technology Leader

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Related Research

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