Table of Contents
IDC's Worldwide Future Enterprise Use Case Taxonomy
Figure: Future Enterprise Primary Segments for the Future of Customer and Consumer
Future Enterprise Taxonomy Changes for 2021
Taxonomy Overview
Understanding and Using IDC's Digital Transformation Taxonomy
Definitions
Future of Customer and Consumer
Strategic Priority: Contextual and Empathetic Customer Experience
Figure: Strategic Programs of Contextual and Empathetic Customer Experience
Advertising and Marketing
Figure: Advertising and Marketing
Table: Use Cases for Advertising and Marketing
Sales
Figure: Sales
Table: Use Cases for Sales
Fulfillment
Figure: Fulfillment
Table: Use Cases for Fulfillment
Customer Onboarding and Support
Figure: Customer Onboarding and Support
Table: Use Cases for Customer Onboarding and Support
Customer Satisfaction
Figure: Customer Satisfaction
Table: Use Cases for Customer Satisfaction
Customer Trust and Privacy
Figure: Customer Trust and Privacy
Table: Use Cases for Customer Trust and Privacy
Customer Intelligence
Figure: Customer Intelligence
Table: Use Cases for Customer Intelligence
Customer-Centric Organization
Figure: Customer-Centric Organization
Table: Use Cases for Customer Centric Organization
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Methodology
Related Research
Synopsis