IDC PlanScape Figure

Figure: IDC PlanScape: Executive Summary of Customer Data Platforms for Hospitality and Travel

Executive Summary

Why Are Customer Data Platforms for Hospitality and Travel Important?

Figure: Benefits Achieved as a Result of Customer Data Management Investments in Hospitality and Travel

What Are Customer Data Platforms for Hospitality and Travel?

Figure: Customer Data Platform

Who Are the Key Stakeholders?

How Can My Organization Take Advantage of Customer Data Platforms for Hospitality and Travel?

Advice for Technology Buyers

Related Research