TECH SUPPLIER Jul 2021 - Market Share - Doc # US48052920

Worldwide Customer Data Platform Market Shares, 2020: The Flight to First-Party Data Is On, and CDPs Win Big

By:

Gerry Murray
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Table of Contents

IDC Market Share Figure

Figure: Worldwide Customer Data Platform 2020 Share Snapshot

Executive Summary

Advice for Technology Suppliers

Market Share

Table: Worldwide Customer Data Platform Revenue by Vendor, 2020

Figure: Worldwide Customer Data Platform Revenue, 2020: Current Currency and Constant Currency

Figure: Worldwide Customer Data Platform Revenue by Region, 2020

Figure: Worldwide Customer Data Platform Revenue by Deployment Type, 2020

Who Shaped the Year

Market Context

Significant Market Developments

Major M&A Activity

Methodology

Market Definition

Related Research

Content


Related Links