IDC Market Share Figure

Figure: Worldwide Digital Advertising Technology 2020 Share Snapshot

Executive Summary

Advice for Technology Suppliers

Market Share

Table: Worldwide Digital Advertising Technology Revenue by Top 15 Vendors, 2019 and 2020 ($M)

Figure: Worldwide Digital Advertising Technology Revenue Share by Top 15 Vendors, 2020

Table: Worldwide Ad Verification Software Revenue by Top 5 Vendors, 2019 and 2020 ($M)

Table: Worldwide Attribution Software Revenue by Top 5 Vendors, 2019 and 2020 ($M)

Table: Worldwide DSP Software Revenue by Top 5 Vendors, 2019 and 2020 ($M)

Table: Worldwide SSP Software Revenue by Top 5 Vendors, 2019 and 2020 ($M)

Who Shaped the Year

Google

Facebook

The Trade Desk

Xandr and Verizon Media

Market Context

Significant Market Developments

Methodology

Market Definition

Related Research