TECH BUYER Dec 2021 - IDC PeerScape - Doc # US48405821

IDC PeerScape: Design Thinking Practices to Create Game-Changing User Experiences

By:

Robert Multhaup
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Table of Contents

IDC PeerScape Figure

Figure: IDC PeerScape: Design Thinking — Practices to Create Game-Changing User Experiences

Executive Summary

Peer Insights

Practice 1: Position Design Thinking Within the Innovation Process

Challenge

Example

Nokia

U.S. Bank

Guidance

Practice 2: Design Attractive Solutions with a Signature That Signals Superior Quality

Challenge

Example

Nokia

U.S. Bank

Guidance

Practice 3: Create Services That Deliver a Quality Customer Outcome

Challenge

Example

Nokia

U.S. Bank

Guidance

Content


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