Executive Snapshot

Figure: Executive Snapshot: Reframing the Digital-First Customer Journey: Key Takeaways from IDC's Global CIO Advisory Board — April 2022 Edition

Situation Overview

Figure: Customer Journey Has Evolved

Figure: Digital Experience Architecture

Highlights

Keep the Customer at the Center of Change

Personalize the Customer Experience

Assess the Benefits of MACH Architecture

Advice for the Technology Buyer

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Related Research

Synopsis