IDC FutureScape Figure

Figure: IDC FutureScape: Worldwide Future of Digital Innovation 2023 Top 10 Predictions

Executive Summary

IDC FutureScape Predictions

Summary of External Drivers

Predictions: Impact on Technology Buyers

Prediction 1: By 2024, the Top 5 Companies in Each Sector Will Be Those That Used Technology to Innovate Their Way Out of a Global Crisis Such as Recession or Supply Chain Disruption

Associated Drivers

IT Impact

Business Impact

Guidance

Prediction 2: By 2026, 10% of Companies Will Successfully Incentivize Consumers to Share Closely Held Data to Devise Nontraditional Offerings, Improve Customer Experience, and Grow Market Share

Associated Drivers

IT Impact

Business Impact

Guidance

Prediction 3: By 2024, 35% of Businesses That Build Innovative Algorithms to Glean Intelligence from Unique Data Sets Will Deliver Successful New Product Offerings and Pricing Models and Tap New Customer Segments

Associated Drivers

IT Impact

Business Impact

Guidance

Prediction 4: By 2028, New Efficiencies Will Allow Developers to Increase the Share of Time They Spend on Innovation from 25% of Their Development-Related Work to 75%

Associated Drivers

IT Impact

Business Impact

Guidance

Prediction 5: By 2028, Recurring Revenue from Smart Products Will Make Up 65% of Revenue for Companies That Sell "Dumb" and "Smart" Versions of the Same Products

Associated Drivers

IT Impact

Business Impact

Guidance

Prediction 6: By 2026, 75% of Market Leaders Will Have Systemic, Structured Digital Innovation Programs and Investments That Support Ongoing Iterative Innovation, Enabling Growth, Scale, Agility, and Resilience

Associated Drivers

IT Impact

Business Impact

Guidance

Prediction 7: By 2026, Companies That Share Data with Business Partners to Leverage Their Collective Data Sets for New Revenue Potential Will Grow Revenue 10% Faster than Those That Don't

Associated Drivers

IT Impact

Business Impact

Guidance

Prediction 8: 85% of CEOs of the G2000 Will Demand Senior Leaders Deliver Data-Driven Insight into Innovation Activity Including Developer Efficiency and Business Outcomes by 2025

Associated Drivers

IT Impact

Business Impact

Guidance

Prediction 9: In 2027, the Share of Non-Technology-Focused People in Companies Who Will Spend 10 Hours or More a Week Contributing to Digital Innovation Will Grow from 5% Today to 45%

Associated Drivers

IT Impact

Business Impact

Guidance

Prediction 10: In 2028, 15 Large Companies Will Make Headlines for Using Digital Technologies to Manipulate Customer Experiences to Spur Upgrades and Replacements

Associated Drivers

IT Impact

Business Impact

Guidance

Advice for Technology Buyers

External Drivers: Detail

Storms of Disruption — Accelerating, Interconnected Uncertainty

Global Supply Shock — Refocusing on Multisource and Resilience

Digital Business — Stepping Stone to the Future Enterprise

Meaningful Intelligence — Differentiated Decision Power

Ecosystem-Based Innovation — Driving Enterprise Value

Work Mode Upheaval — New Models and Leadership

Everything as a Service — Thriving Through the Change

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