IDC FutureScape Figure

Figure: IDC FutureScape: Worldwide Hospitality, Dining, and Travel 2023 Top 10 Predictions

Executive Summary

IDC FutureScape Predictions

Summary of External Drivers

Predictions: Impact on Technology Buyers

Prediction 1: By 2026, 40% of Enterprise Hospitality and Travel Organizations Will Apply More than 25% of IT Budgets to Achieve Sustainability-Focused Goals and KPIs

Associated Drivers

IT Impact

Guidance

Prediction 2: Driven by Labor Shortages, by 2025, 50% of Hospitality and Travel Organizations Will Leverage Digital Twins to Increase Efficiency and Forecast Accuracy, Increasing Bookings by 25%

Associated Drivers

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Guidance

Prediction 3: By 2025, 75% of Enterprise Hospitality and Travel Organizations Will Launch Media Networks, Improving Customized Offers During Browse, Book/Buy, and Rebooking Opportunities, Increasing Revenue by 15%

Associated Drivers

IT Impact

Guidance

Prediction 4: By 2026, 45% of Hospitality and Travel Organizations Will Hire or Reskill Employees for Cloud IT Security, Reducing Negative Impact of Breaches from a Cost and Time Perspective by 25%

Associated Drivers

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Guidance

Prediction 5: By 2028, 75% of Hospitality and Travel Organizations Will Invest 30% of Marketing Budgets to NFT-Backed Loyalty Programs, Leading to a 20% Increase in Loyalty Membership

Associated Drivers

IT Impact

Guidance

Prediction 6: In Response to Guest Demand, by 2025, 75% of Hospitality and Travel Organizations Will Offer Multiple Payment Options Including Contactless, QR Code, or Alternative Payment, Improving CSAT by 15%

Associated Drivers

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Prediction 7: Driven by the Need for Low-Latency and Real-Time Personalization, by 2025, 60% of Enterprise Hospitality and Travel Organizations Will Increase Spending in Edge Computing by 20%

Associated Drivers

IT Impact

Guidance

Prediction 8: By 2027, 50% of Hospitality and Travel Enterprises Will Invest in Robotics to Fulfill Orders, Reducing Errors by 80% and Improving Service Speeds by 30%

Associated Drivers

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Prediction 9: By 2024, 50% of Interactions with Hospitality and Travel Brands Will Be AI Enabled for Recognition and Automation, Lifting Profits by 15% and Improving Customer Satisfaction by 30%

Associated Drivers

IT Impact

Guidance

Prediction 10: By 2025, 45% of In-Person Hospitality and Travel Orders/Bookings Will Be Initiated Through Self-Service Channels Like Kiosks or Personal Mobile Devices, Reducing Labor Costs by 10%

Associated Drivers

IT Impact

Guidance

Advice for Technology Buyers

External Drivers: Detail

Storms of Disruption — Accelerating, Interconnected Uncertainty

Cybersecurity and Risk — Scaling and Evolving Threat Environment

Digital Business — Stepping Stone to the Future Enterprise

Meaningful Intelligence — Differentiated Decision Power

Embracing the Metaverse — New Levels of Immersion

Mainstream ESG — Sustainability Is Measured and Mandatory

Work Mode Upheaval — New Models and Leadership

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