TECH BUYER Mar 2022 - IDC MarketScape - Doc # US48858321

IDC MarketScape: Worldwide Customer Data Platforms Focused on Data and Marketing Operations Users 2022 Vendor Assessment

By:

Gerry Murray
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,
David Wallace
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,
Michelle Morgan
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Table of Contents

IDC MarketScape Figure

Figure: IDC MarketScape: Worldwide Customer Data Platforms Focused on Data and Marketing Operations Users 2022

IDC Opinion

Figure: IDC's Summary of Data and Marketing Operations CDP Vendors by Type of Users, Size of Customer, and Top Industries Served

IDC MarketScape Vendor Inclusion Criteria

Advice for Technology Buyers

CDP Buyer Business Criteria

CDP Buyer Technical Criteria

To DIY or Not to DIY

Summary

Vendor Summary Profiles

Amperity

Strengths

Challenges

Consider Amperity When

Epsilon

Strengths

Challenges

Consider Epsilon When

mParticle

Strengths

Challenges

Consider mParticle When

NGDATA

Strengths

Challenges

Consider NGDATA When

Oracle

Strengths

Challenges

Consider Oracle When

SAP

Strengths

Challenges

Consider SAP When

SAS

Strengths

Challenges

Consider SAS When

TCS

Strengths

Challenges

Consider TCS When

Tealium

Strengths

Challenges

Consider Tealium When

Teradata

Strengths

Challenges

Consider Teradata When

Treasure Data

Strengths

Challenges

Consider Treasure Data When

Twilio

Strengths

Challenges

Consider Twilio When

Appendix

Reading an IDC MarketScape Graph

IDC MarketScape Methodology

Market Definition

Figure: Customer Data Platform Users by Function

What Does a CDP Do?

Figure: Connected Clouds and Customer Experience Orchestration Services

Benefits, Outcomes, and Proof Points

Market Trends

Strategies and Capabilities Criteria

Table: Key Strategy Measures for Success: Worldwide Customer Data Platforms Focused on Data and Marketing Operations Users

Table: Key Capability Measures for Success: Worldwide Customer Data Platforms Focused on Data and Marketing Operations Users

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Related Research

Synopsis

Content


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